Big Adoption Day 2027
20 January 2027
Join the CVAA and Coram on the Big Adoption Day 2027, celebrating voluntary adoption agencies and all the work that we do to help find loving homes for children waiting to be placed.
Your event
On Wednesday 20 January 2027, we are inviting all voluntary adoption agencies across the UK to open their doors simultaneously to mark the Big Adoption Day 2027.
This is an opportunity to promote the benefits of voluntary adoption agencies and promote adoption as a permanency option for some of our most vulnerable children, by running an in-person or virtual event in your area.
These events can be an opportunity for adopters and adoptees to share and celebrate their positive experiences of adoption. They can help to counter negative depictions of adoption in the media and online and for potential adoptive parents to find out more about the benefits of growing their family through adoption.
Agencies will be encouraged to invite adoptive parents to speak at information events and to use audio, video or written case studies to give prospective adopters a more rounded picture of the realities of adopting a child or siblings.
Key messaging
The key messaging for Big Adoption Day 2027 highlights Voluntary Adoption Agency post-adoption support and the importance of shared experiences and community:
1. You’re not the first to walk this path.
Come together, share experiences and build a sense of belonging with others who understand.
2. Be part of our adoption community.
Connect with people who’ve lived adoption themselves and understand the difference that shared experience can make.
3. Here for what comes next.
Tailored support from specialists who understand the complexities of adoption, whatever the next chapter brings.
4. The choice is yours.
Consider a Voluntary Adoption Agency for flexibility and specialised, lifelong support.
National Trust – Digital Access Passes for adoptive families
We have partnered with the National Trust to offer 15,000 free digital Access Passes through the CVAA’s network of voluntary adoption agencies to adoptive families across England, Wales and Northern Ireland. The passes are valid for unlimited use between 1 January 2027 to 31 March 2027 (excluding Bank Holidays and the Easter Bank Holiday weekend), giving families chance to explore the National Trust’s coastline, woodlands, countryside, historic houses, parks and gardens.
Find out more information on the page link below, which can be shared directly with your adoptive families.
We ask that you keep track of the access passes you have distributed to your adoptive families. This is so the National Trust can keep an eye on expected visitor numbers to the properties in close proximity. We have set up a Google Spreadsheet for you to amend which you can access below.
The toolkit for agencies
Assets to promote your event can be found in the toolkit below including Canva links to templates allowing you to personalise for your own agency (adding logos and case study quotes). This also includes posters and images to promote our exciting partnership with the National Trust.
Toolkit assets
Press release template
Logos
Email banners
When using and editing these, please make a copy of the assets in Canva rather than editing the master file.
Rectangle social media posts for Facebook
When using and editing these, please make a copy of the assets in Canva rather than editing the master file.
Square social media posts for Instagram
When using and editing these, please make a copy of the assets in Canva rather than editing the master file.
Posters
When using and editing these, please make a copy of the assets in Canva rather than editing the master file.
National Trust posters and images